An Approachable, Knowledgeable & Patient Resource

"My family recently faced a decision on what to do with a multi-family apartment complex and development site that we inherited in Los Angeles. However, we came to the realization that we needed help analyzing and assessing strategic options with the property. Luckily, we were able to retain the services of Jeff Gould of Lineage Asset Advisors. After that everything got appreciably easier. Jeff stepped in and guided and educated us through the analysis and decision-making process with the asset. He helped us analyze the project, understand our options, and align on a decision with the asset as a family. Ultimately we decided to sell the asset and Jeff helped us implement an asset sale strategy that included understanding value and selecting the appropriate broker we felt comfortable with and trusted. He also assisted us in parsing through the offers we received, their terms and conditions, and how to formulate responses. 

Throughout the whole negotiating process Jeff served as an approachable, very knowledgeable, and patient resource as he guided us to an eventual successful resolution.  I really appreciated his diligence, honesty, and willingness to help solve all the problems that arose. I felt comfortable that he was always protecting our interests from every eventuality. I am very certain that we would not have been able to make this sale without Jeff’s guidance."


Lawrence Madans

Real Estate
2021-10-07T16:34:27-07:00

Lawrence Madans

"My family recently faced a decision on what to do with a multi-family apartment complex and development site that we inherited in Los Angeles. However, we came to the realization that we needed help analyzing and assessing strategic options with the property. Luckily, we were able to retain the services of Jeff Gould of Lineage Asset Advisors. After that everything got appreciably easier. Jeff stepped in and guided and educated us through the analysis and decision-making process with the asset. He helped us analyze the project, understand our options, and align on a decision with the asset as a family. Ultimately we decided to sell the asset and Jeff helped us implement an asset sale strategy that included understanding value and selecting the appropriate broker we felt comfortable with and trusted. He also assisted us in parsing through the offers we received, their terms and conditions, and how to formulate responses.  Throughout the whole negotiating process Jeff served as an approachable, very knowledgeable, and patient resource as he guided us to an eventual successful resolution.  I really appreciated his diligence, honesty, and willingness to help solve all the problems that arose. I felt comfortable that he was always protecting our interests from every eventuality. I am very certain that we would not have been able to make this sale without Jeff’s guidance."