Upcoming Speaking Engagement – NAR National Conference (11/15/23) – Jeff Gould – NAR NXT – THE REALTOR EXPERIENCE

Jeff Gould, CCIM, CPM, LEED AP

Principal and FounderLineage Asset Advisors, Inc.Woodland Hills, CA


Jeff is Principal and Founder of Lineage Asset Advisors which is a consulting, asset management and transaction advisory firm based in Los Angeles. Jeff consults with multi-generational families, family offices, and family businesses that own and operate commercial real estate to develop customized plans with their portfolios. Jeff provides strategic guidance on both the property dynamics and the ownership / family dynamics to help these owners transition their portfolios from generation to generation. Jeff has over nineteen years of commercial real estate industry experience having worked with some of the largest private commercial real estate owners in the country to provide guidance and consultation on projects related to; shared asset ownership plans, asset and property management, value-add, redevelopment, transit-oriented, sustainability, and investment properties. Prior to founding Lineage Asset Advisors, Jeff was Vice President at Colliers International. 

Basics of Commercial Real Estate


The Basics of Commercial Real Estate session is a must-attend for anyone who wants to learn more about the field of commercial real estate. This session draws on and summarizes key components of the popular CCIM Ward Center for Real Estate Studies course, “Introduction to Commercial Real Estate.” This session will introduce foundational commercial real estate concepts such as market analysis, leasing fundamentals, investor behavior, and asset performance. Learn the differences between commercial and residential real estate, types of commercial real estate investment markets and sectors, common real estate investment analysis tools, and the skills needed for a successful commercial real estate career.